Kylie Parker Singh

Here's how we'll do it.

1. Define

2. Develop

First, we need to define a few things.

How's your brand positioning? Can you clearly explain why someone should give to you right now?

Do you have a kick-ass proposition, offer and ask? What about your storytelling strategy or supporter experience strategy?

We'll set ourselves up for success.

2. Develop

Then, we develop those big bold concepts and ideas.

I find creative ways to cut through and truly connect with your donor.

I can work with your designer, or bring in a design partner.

I use strategy and tactics, but I do it in a way that feels deeply human and personal.

3. Do

2. Develop

3. Do

Now the writing, using best-pracitice, proven but always authentic copywriting techninques.

If you've already done the define and develop yourself, I can jump straight in and get it done for you.

About me

I'm Kylie and I'm a fundraising copywriter, strategist and consultant.

I’m based in Sydney and work with charities across Australia, New Zealand and beyond.

I previously workede under the name of Magnetism Copywriting, and now run a collective called The Fundraising Copywriters.

I've been in marketing and communications for more than 30 years, and have written for more than 50 organisations.

I can help you create your fundraising program, appeals and donor communications.

Get in touch with me here and we can have a chat.

All the things.

Direct marketing

Training and mentoring

Digital fundraising

Not everyone can write long-form packs. The best appeals combine psychology, data and insights with a personal touch. Talk to me about your warm, cold, RG, BQ, HV - all of it.

Digital fundraising

Training and mentoring

Digital fundraising

Digital is vibrant, alive and fast. Whether you're digital-first or wanting to test new segments, talk to me about writing your journeys, emails, landing pages and social ads.

Training and mentoring

Or don't keep paying me. Let me guide you or your team through the process of crafting your appeals and donor comms program, so you can do it yourself.