Who's the hero of your story?
You already know your charity shouldn’t be the hero of your impact stories. But who should be?
Donor-as-hero risks sounding saviourist and diminishes the beneficiary’s agency.
Beneficiary-as-hero is beautifully strengths-based, but diminishes the donor’s agency.
Most charities are stuck between the two.
There's a third way: a community where everyone has a role — donor, beneficiary, organisation — and the story includes all of them.
That's what I help you build.
Charities I've written for
About me
I'm Kylie Parker Singh. I’m based in Sydney and work with charities across Australia, New Zealand and beyond.
I previously worked under the name of Magnetism Copywriting, and now run a collective called The Fundraising Copywriters.
I've been in marketing and communications for more than 30 years, and have written for more than 50 organisations.
I only take on a few charity partners at a time. I’ve got three spots available from August 2026, so book me in now in time for end of year appeal season.
